— Answers
Not a help centre. These are the 8 things that stop a real buyer from sending the form — how long, who owns it, which language, what it costs to commit — each answered in full, in the first sentence.
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How long it takes, how small is too small, and what happens to the work you already have.
01
A brand site is typically two to four weeks; a store or an app, six to twelve. Content through The Machine starts inside a week. Generative production is why those numbers are shorter than an agency quotes — a campaign that needed a shoot week is days of art direction instead. You get the actual dates in writing with the quote, before anything starts.
06
There is no minimum retainer and no minimum company size. The floors on the pricing above are the real entry points — The Machine exists precisely so a brand with no marketing team can run like it has one. If what you need is smaller than any of those, say so in the form and you will get a straight answer rather than an upsell.
08
Yes, and it usually makes things cheaper rather than more expensive. An existing identity is a constraint LOOM works inside, not a reason to start over — plenty of projects here are a content engine bolted onto someone else’s brand, or a rebuild of a site whose identity stays untouched. If starting over genuinely is the right call, you will be told why before you are quoted for it.
What you walk away owning, and what “AI-native” does and does not mean about the quality of it.
02
You do. Every image, film, layout, identity and line of code produced for your project is handed over and yours to use, edit, resell and reuse, with no licence back to LOOM and no expiry. Where a project needs a third-party asset LOOM does not own — a stock element, a paid font, a licensed track — that is named in the quote so you know exactly what is yours outright and what carries someone else’s terms.
05
No — it is a production method, not an asset library. Nothing here is pulled from a catalogue: every image is art-directed for your brand, generated against your palette and products, then corrected by hand until it is right. What AI changes is the cost of the tenth version, not the standard of the first. A human signs off on every piece before it ships, including every post The Machine writes.
How a project is priced and billed, and what is month to month rather than committed.
04
Project work is a fixed price agreed in writing before it starts, split across milestones — never billed by the hour, so a slow week is LOOM’s problem and not your invoice. The Machine is month to month with no minimum term and no retainer, cancellable whenever it stops earning its keep. Workshops are per seat, invoiced per cohort. The 3D models are the one thing you can buy on the spot: the first is free, the rest are 2 JOD each, paid by CliQ and confirmed on WhatsApp.
Which languages the work is written in, where the studios are, and whether that matters to you.
03
Arabic is written, not translated. Copy that will be read in Arabic is written in Arabic first and the English follows it — the two are not the same sentence in two alphabets, and a translated headline reads as translated to every Jordanian who sees it. Layouts are built right-to-left properly rather than mirrored. Bosnian and English come out of the Sarajevo studio the same way.
07
Two studios — Amman and Sarajevo — working across seven countries. In practice it means notes sent at the end of one working day are picked up at the start of another, and that a Gulf brief and a European one both land in a studio that has shipped in that market. Most work runs remotely; both cities take meetings in person.
— Still stuck
These eight are the ones everybody asks. Yours is probably the one nobody else has — send it and it gets a straight answer rather than an upsell, whether or not it turns into a project.
Amman × Sarajevo
Amman × Sarajevo